Partner Marketing Manager

San Francisco, CA (Hybrid)

$128K/yr – $150K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive partner marketing growth for a B2B SaaS ecosystem through strategy, execution, and joint GTM initiatives.

  • Own partner co-marketing programs from strategy to execution across events, digital and in-product activations.
  • Must-have: 4+ years in B2B SaaS partner marketing with mid/enterprise focus.
  • Standout: Cross-functional GTM leadership and data-driven optimization using Salesforce/Marketo/GA.

Job Description

Drive partner marketing growth for a B2B SaaS ecosystem through strategy, execution, and joint GTM initiatives.

  • Responsibilities: Strategy: Create strategies to fuel growth across the partner ecosystem, inform partner prioritization and develop joint marketing plans to drive product sign-ups and revenue
  • Execution: Own campaign execution together with partners (i.e. email, webinars, events, in-product activations, paid social, etc.) and identify the budget and resources required
  • Messaging: Craft compelling copy used in co-marketing programs in collaboration with partners, product marketing and content team
  • Innovation: Identify and pilot new initiatives with partners using marketing development funds to maximize pipeline and revenue
  • Stakeholders: Develop and maintain strong relationships with partners and collaborate closely with internal teams to integrate partners into the Go-To-Market strategy and campaigns
  • Analytics: Measure performance and conduct analysis to assess and communicate the performance of co-marketing activities, identifying areas for improvement
  • Must-have: 4+ years of experience in partner marketing in the B2B SaaS space, preferably focused on Mid-Market and Enterprise segments
  • Must-have: Proven track record of creating and executing successful partner marketing programs and building win-win relationships with partners
  • Must-have: Hands-on experience with GTM & digital marketing tools, such as Salesforce, Marketo, Google Analytics, Looker
  • Standout: Cross-functional leadership and experience driving alignment across different teams
  • Standout: An A-player mindset with a strong bias for action and ownership to deliver meaningful outcomes
  • Benefits: A fast-paced and collaborative environment
  • Benefits: Learning and development allowance
  • Benefits: 100% medical, dental, and vision coverage
  • Benefits: 100% medical, dental, and vision coverage
  • Benefits: Flexible PTO policy
  • Benefits: Monthly wellness stipend
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Tessera Data

Tessera Data is focused on building a safer future by providing valuable, people data used to drive informed trust and safety decisions, both online and offline. Our industry-leading data is the backbone for background checks used by companies to elevate the protection of everyone they serve.Find the people data you need, when you need it with Tessera Data's extensive product lines: - Alias & Address History- Automated Criminal Records- Continuous Monitoring- Criminal Database- Driver History

Founded in 2017
Irvine, California, USA
32 employees (1 in marketing)

Traffic Signals

Monthly Visitors
3.4K
Monthly Google Ads Budget
$92
Traffic Source Mix
Search
31.3%
Direct
50%
Referral
5.2%
Social
12.3%
Paid
1%

Headcount Trend

Current headcount: ~32

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
6