Responsibilities

• Define and execute the partner go-to-market strategy with strategic partners aligned to pipeline and revenue targets.
• Plan and run integrated partner campaigns across events, digital, and content channels with the Content and Performance teams.
• Serve as the primary marketing contact for partner stakeholders, ensuring alignment on go-to-market priorities and execution.
• Identify solution areas for co-marketing and enable partner-driven selling through co-marketing messaging and sales materials.
• Support account-based and opportunity-based marketing that includes partner plays and collaborates closely with partner sales teams.
• Develop joint value propositions and co-branded content with the Content team.
• Manage MDF requests and partner with alliance leads for participation in co-investment programs.
• Establish KPIs and track partner-sourced and influenced pipeline performance.
• Report on program effectiveness, investment efficiency, and partner engagement to leadership.

Requirements

• Around 10 years in B2B marketing, with 3–7+ years in partner or alliance marketing.
• Experience working within partner ecosystems, particularly with AWS.
• Background in consulting or technology services preferred.
• Integrated marketing experience with a focus on pipeline and revenue payoff.
• Proven experience in utilizing AI and automation in marketing workflows.
• Track record of driving pipeline through partner-led programs.