Responsibilities

• Build and execute LinkedIn-first marketing strategies to attract new partners
• Create partner-focused LinkedIn content (posts, carousels, DMs, thought leadership, campaigns)
• Support outbound partner recruitment with messaging, positioning, and marketing assets
• Develop campaigns targeting SaaS platforms, service providers, and SMB advisors
• Collaborate on LinkedIn messaging frameworks for founder- and exec-led posting
• Build co-marketing assets and social proof that make Capital Gurus attractive to partners
• Manage partner launch and onboarding campaigns once partners are signed
• Track performance across partner leads, conversations started, and partner activation
• Continuously test messaging, formats, and positioning to improve conversion

Requirements

• 3–6+ years of experience in partner marketing, growth marketing, or B2B marketing
• Hands-on experience marketing on LinkedIn (organic required; paid a plus)
• Proven ability to generate leads, conversations, or partnerships via LinkedIn
• Strong copywriting and positioning skills for partner-facing audiences
• Experience supporting outbound teams with content, campaigns, or enablement
• Comfortable operating in fast-moving, ambiguous environments

Preferred

• Experience in fintech, SaaS, SMB, or marketplaces is a strong plus