Responsibilities

• Marketing Strategy and Growth Ownership
• - Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention
• - Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions
• - Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs
• - Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape
• Acquisition and Campaign Strategy
• - Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email)
• - Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with a rigorous approach to test design, measurement, and learning
• - Build audience segmentation, positioning, and messaging strategies that sharpen creative execution, strengthen partner channel marketing, and drive measurable lift in conversion
• - Make channel mix and budget allocation decisions based on performance data, and have the judgment to shift resources quickly when the data warrants it

Benefits

• Perks & Benefits