Responsibilities

• Collaborate with partner marketing counterparts at A-LIGN’s key partners to build quarterly joint go-to-market plans, including co-owned digital programs (webinars, whitepapers, content series, and email campaigns) and in-person activations
• Develop and manage a co-marketing activity calendar aligned to sales strategy and partner pipeline goals, ensuring each program has clear objectives, defined ownership, and measurable outcomes
• Create and manage the assets required to bring joint programs to life — including co-branded content, campaign briefs, enablement materials, and post-event reporting
• Track and report on program performance, translating results into insights that inform future planning cycles with each partner
• Partner closely with Channel Account Managers (CAMs) to plan and execute a broad portfolio of partner-facing events, including thought leadership programs, educational workshops, and curated entertainment and networking experiences that deepen the A-LIGN–partner relationship
• Identify and develop new event formats and activations that create memorable moments and drive stronger partner engagement over time
• Build and maintain strong working relationships with key stakeholders across the partner ecosystem, including partner contacts, CAMs, sales leadership, and joint clients
• Contribute to the overall partner marketing strategy, bringing a point of view on what programs, formats, and investments will have the greatest impact on partnership growth
• Continuously optimize program effectiveness measuring what works, optimizing what doesn’t, and raising the bar on partner experience and execution quality over time

Requirements

• Bachelor’s degree in business, marketing, or other relevant field
• 3+ years in partner marketing, channel marketing, or alliance marketing, with direct experience building joint go-to-market programs
• 5+ years of B2B marketing experience, ideally with exposure to demand generation, campaigns, or field marketing
• Demonstrated experience planning and executing co-marketing programs across both digital (webinars, content, email) and in-person formats
• Experience collaborating directly with sales or channel teams (e.g., CAMs, partner sales) to align marketing programs to revenue goals
• Proficiency in Salesforce; familiarity with marketing automation tools (e.g., HubSpot, Marketo) preferred
• Strong relationship builder who earns trust quickly with partner contacts and internal stakeholders alike
• Execution-oriented: you bring structure and follow-through to every program and hold yourself accountable to outcomes, not just activities
• Excellent project and program management skills; you comfortably manage multiple partners and workstreams simultaneously without dropping the ball
• Strong written and verbal communicator with the ability to create compelling content and present confidently to partner audiences

Preferred

• Familiarity with marketing automation tools (HubSpot, Marketo) preferred
• Experience planning and executing partner-facing events, thought leadership programs, and curated experiences