Responsibilities

• Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns, including messaging, asset creation, content, paid media, webinars, and events/trade shows
• Build campaign and partner strategies, defining the best approach for each channel motion
• Support partners through enablement, events, and co-marketing initiatives
• Collaborate with the alliances team to create and deliver partner enablement assets
• Manage partner BDF, events, and co-marketing programs
• Work cross-functionally with alliances, BDRs, sales, and marketing teams
• Utilize marketing platforms such as Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives
• Leverage Salesforce and reporting tools to evaluate campaign performance
• Analyze and measure campaign impact on engagement, pipeline, and influenced revenue
• Provide ongoing reporting on account engagement and campaign traction