Partner Activation Manager

Atlanta, GA (On-site)

$212K/yr – $287K/yrSenior Level10+ years expFull time

Posted 8 hrs ago

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Job Summary

Own the design and execution of Intuit's VAR partner activation and certification, shepherding partners from onboarding through first three closed-won deals while building scalable enablement programs.

  • Own certification program design across four domains and on-ramp playbooks.
  • Drive first-sale coaching and graduation milestones with ongoing program operations.

Job Description

Responsibilities

  • Certification program design & build
  • - Design and stand up Intuit's VAR partner certification program across four domains: marketing (positioning, demand generation, co-marketing), sales (discovery, qualification, objection handling, closing), demo (product demonstration of QuickBooks Advanced, IES, Services, and Intuit Agent Studio), and implementation (onboarding methodology, technical setup, customer handoff).
  • - Leverage Intuit's existing learning and development assets as the foundation, adapting and extending content to reflect the specific needs of mid-market VAR resellers.
  • - Define certification standards, assessment criteria, and pass thresholds for each domain — ensuring that a certified partner can operate credibly and independently with end customers.
  • - Build and maintain the on-ramp playbook: a structured sequence of activities, resources, and milestones that takes a newly signed partner from agreement execution to certification completion.
  • - Continuously improve certification content based on partner feedback, deal outcomes, and product updates — with particular attention to keeping demo and product training current as Intuit's mid-market lineup evolves.
  • Partner on-ramp & activation
  • - Receive structured handoffs from the VAR Channel Recruitment Manager for each newly signed partner, including partner profile, signed agreements, and recruitment context.
  • - Guide each new partner through the full on-ramp sequence: program orientation, certification across all four domains, and preparation for first customer engagement.
  • - Set clear activation milestones with each partner and track progress against them, intervening proactively where partners are falling behind or at risk of disengagement.

Requirements

  • 10+ years of experience in partner enablement, channel sales training, or a related role within a SaaS or enterprise software company; or equivalent combination of experience and education.
  • Demonstrated experience designing and delivering partner or customer-facing enablement programs — not just executing existing content, but building or significantly adapting curriculum.
  • Strong sales coaching ability: you have helped others sell, not just sold yourself. You are comfortable on a deal alongside a partner and effective at transferring skills in real-time.
  • Experience working in or alongside a channel sales or partner management function, with a clear understanding of what it takes for a reseller to successfully bring a new product to market.
  • Excellent program management skills: ability to run multiple concurrent partner cohorts, maintain clear status visibility, and escalate risks proactively.
  • Strong written and verbal communication: able to produce crisp certification materials, playbooks, and coaching resources without heavy design or content support.

Preferred

  • Experience enabling VAR partners in the ERP, accounting software, or mid-market financial management space.
  • Familiarity with Intuit's mid-market product lineup: QuickBooks Advanced, Intuit Enterprise Suite, Intuit Services, or competitive equivalents.
  • Experience using or enabling others on AI-powered software platforms, including positioning agentic AI capabilities (e.g., Intuit Agent Studio) to business customers.
  • Background that spans both sales and enablement — someone who has carried a quota at some point in their career and brings that credibility into coaching conversations.
  • Experience working with a learning management system (LMS) or partner portal to deliver and track certification programs at scale.
  • Bachelor's degree in Business, Education, or a related field, or equivalent practical experience.

Benefits

  • Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Mountain View $212,000 - $287,000
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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

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