Responsibilities

• Own partner activation campaigns across the recruit-to-activate journey.
• Design and manage onboarding journeys that help new partners become productive more quickly.
• Coordinate global activation campaigns and onboarding programs from planning through execution.
• Partner with regional teams to adapt and deliver activation programs for local needs.
• Build scalable onboarding frameworks, playbooks, and campaign journeys that support partner activation across multiple partner types and regions.
• Partner with operations teams to optimize activation workflows, automate engagement programs, and improve the overall partner onboarding experience.
• Own the digital partner enablement experience, ensuring partners can easily access the training, resources, programs, and tools needed to become successful.
• Build and maintain scalable, self-service enablement resources.
• Drive partner engagement with enablement content, learning pathways, and certifications.
• Collaborate with Product Marketing and Content teams to keep partner-facing assets current and relevant.

Requirements

• 5-8+ years of experience in channel marketing, partner programs, partner enablement, lifecycle marketing, customer onboarding, or a related field.
• Demonstrated success owning campaigns, onboarding programs, or enablement initiatives from concept through execution.
• Strong program and project management skills, with the ability to manage multiple workstreams and stakeholders.
• Experience developing digital or self-service content that drives adoption and engagement.
• Strong analytical skills with experience building, interpreting, and presenting performance dashboards and business insights.
• Experience working with CRM, business intelligence, and reporting platforms such as Microsoft Dynamics 365, Power BI, Salesforce, Tableau, or similar tools.
• Ability to translate data into actionable recommendations that improve partner engagement, activation, and program performance.
• Strong written and verbal communication skills, with the ability to collaborate effectively across global and cross-functional teams.
• Ability to operate strategically while remaining highly execution-oriented in a fast-paced, global environment.

Preferred

• Experience supporting partner, alliance, or channel ecosystems within a B2B technology or SaaS organization.
• Familiarity with partner enablement platforms, learning management systems, partner relationship management platforms, or marketing automation tools.
• Experience building global programs that can be adapted for regional execution.
• Understanding of partner engagement, activation, adoption, and lifecycle marketing principles.
• Experience leveraging Microsoft Dynamics 365, Power BI, and related Microsoft ecosystem tools to analyze partner, marketing, or business performance metrics.
• Experience designing KPI frameworks, executive reporting, and operational dashboards for channel, partner, or lifecycle programs.