Part-Time Social Media Manager at GOOD HOUR ™ | New York City, NY | $2K/mo – $3K/mo

Part-Time Social Media Manager

New York City, NY (On-site)

$2K/mo – $3K/moMid Level2+ years expPart time

Posted 6 weeks ago

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Job Summary

Own the end-to-end social presence for GOOD HOUR on IG and TikTok, turning founder content into platform-ready posts while building a community of the first 120 founders and turning on-site events into content—with weekly analytics to guide iterations.

Content creation and publishing: manage cadence, edit founder clips, and repurpose assets across formats.
Community & creator coordination: engage DMs/comments and coordinate UGC with creators and paid/organic programs.
Event content & performance signals: capture on-site content at NYC/tri-state events and report weekly results with adjustments.

Job Description

Responsibilities

Day-to-day management of @goodhourmatcha on Instagram + TikTok
Posting cadence — 3-5 brand posts per week (Reels, Stories, carousels, TikToks)
Editing the founder's raw content into platform-ready cuts (voice notes + iPhone clips)
Community engagement — DMs, comments, replies, building real relationships with our first 120 founders and the broader audience
Weekly analytics + performance reports with suggested adjustments
Sourcing trending audio + cultural moments that align with our brand
Coordinating UGC pipeline with paid + organic creators
Asset repurposing across formats (one creator shoot → multiple posts across platforms)
On-site presence at local NYC + tri-state brand events on weekends (1-2 per month) — capturing content, supporting the team, building community

Requirements

Required: 2+ years of direct experience managing social media for a CPG brand — brand-side, agency-side, or freelance with named CPG clients. Show us the work, show us the results
Required: NYC-based — you can be on the ground at our events and shoots
Required: Available for occasional weekend event attendance (1-2 per month)
Strong eye for premium aesthetic — your work would feel at home next to Recess, Magic Mind, MUD\WTR, Aesop
Can edit a vertical video into a tight, scroll-stopping cut without a creative director hovering
Native to IG + TikTok culture but writes with discipline (no overly trendy filler)
Comfortable in a low-corporate, high-ownership environment
Available 10-15 hours per week consistently

Benefits

Free GOOD HOUR gear — Foundation Launch Kits, glass Tumblers, future merch capsule access
Priority access to every future Drop before public release
Free monthly GOOD HOUR matcha subscription
NYC event access — launches, founder dinners, brand activations
Be part of the Drop 001 founding team story — you joined when there were 120 of us
Clear path to full-time role with ownership of the entire social media department as we scale — building team, owning strategy, growing with the brand