Part-Time Social Media Manager

Responsibilities

• Develop and implement engaging social media content strategies tailored to various platforms such as Facebook, Instagram, and TikTok.
• Create visually appealing graphics, videos, and photography using Adobe Creative Suite tools like Photoshop and Illustrator to enhance content quality.
• Manage social media accounts using scheduling tools like Hootsuite or Buffer to ensure consistent posting and timely responses.
• Monitor social listening channels to gauge public sentiment, identify trends, and respond proactively to community interactions.
• Conduct keyword research and optimize content for SEO to increase visibility and organic reach across digital channels.
• Analyze media performance metrics using Google Analytics, social media analytics tools, and marketing online analytics to measure campaign effectiveness.
• Collaborate with the marketing team on public relations initiatives and support branding efforts through creative media editing and content creation.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Proficiency in graphic design and media editing tools such as Adobe Photoshop, Illustrator, and video editing software.
• Strong understanding of social media platforms’ algorithms, advertising options (including Facebook Advertising), and best practices for engagement.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Excellent written communication skills with the ability to craft compelling social media content that aligns with brand voice.
• Ability to analyze data insights from social media analytics and adjust strategies accordingly for optimal results.

Preferred

• Experience with relationship management across diverse audiences and stakeholders is a plus.

Benefits

• Flexible schedule