Responsibilities

• Develop engaging social media content tailored for various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency with brand voice and messaging.
• Design compelling graphics, visuals, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator to support campaigns and posts.
• Manage social media accounts using scheduling tools.
• Monitor digital marketing performance through analytics tools such as Google Analytics and social media insights, adjusting strategies to optimize reach and engagement.
• Conduct social listening to track brand mentions, industry trends, and competitor activity, providing insights for content planning.
• Assist in media editing tasks including video editing and photography to produce high-quality visual content that resonates with target audiences.
• Support public relations efforts by crafting clear messaging, proofreading content, and maintaining positive relationships with online communities.
• Implement SEO best practices by researching keywords and integrating them into content to improve visibility on search engines.
• Track marketing online analytics and social media metrics to evaluate campaign success and identify areas for improvement.
• Collaborate with team members on branding initiatives and ensure all content aligns with overall marketing goals.

Requirements

• Proven experience in social media management across multiple platforms with a strong portfolio of content creation.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro or other media editing tools, demonstrating versatility in graphic design and video editing.
• Familiarity with social media management applications such as Hootsuite or Buffer for scheduling and analytics tracking.
• Knowledge of digital marketing performance monitoring tools like Google Analytics and social media analytics platforms.
• Strong understanding of SEO principles, keyword research, and web analytics to enhance online visibility.
• Experience in public relations or community engagement is a plus, along with excellent proofreading skills.
• Ability to multitask effectively while maintaining attention to detail in a fast-paced environment.
• Passion for digital marketing trends, creative storytelling, and building authentic online relationships.
• Experience in CPG and Food is highly

Benefits

• Flexible schedule