Part-Time Social Media & Content Creator

Responsibilities

• Capture photo and video content on-site at Houston Ballet Academy and ECE classes, rehearsals, performances, special events, and community activities.
• Create engaging social-first content for Instagram, Facebook, TikTok, YouTube Shorts, and other emerging platforms.
• Edit videos, reels, stories, graphics, and photography optimized for each platform.
• Identify and develop compelling student, faculty, parent, and alumni stories that showcase the value and impact of Houston Ballet training.
• Maintain an organized content library of photos, videos, interviews, and other digital assets.
• Assist with planning, scheduling, and publishing content across Academy and ECE social channels.
• Maintain a consistent posting cadence and support growth in reach, engagement, and audience development.
• Monitor social media trends and identify opportunities to create timely, relevant content.
• Respond to comments and messages as directed by the Marketing team.
• Support community engagement through social listening and audience interaction.

Requirements

• 2+ years of experience creating social media content, digital marketing content, or related creative work.
• Demonstrated experience creating content for Instagram, TikTok, Facebook, and YouTube.
• Strong videography, photography, and mobile content creation skills.
• Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, Canva, Instagram Edits, or similar platforms.
• Availability and willingness to assist with Houston Ballet community and promotional events outside of regular work hours, such as performances, Nutcracker PR appearances, City of Houston Tree Lighting events, etc. including some nights and weekends.

Preferred

• Knowledge of Google Analytics and strong understanding of SEO best practices.
• Experience using content management system (CMS) a plus.
• Knowledge of dance, music, or performing arts preferred.