Responsibilities

• Develop and execute multi-channel marketing campaigns across social media platforms, email marketing, and print advertising to promote studio classes, workshops, and special events
• Manage social media advertising campaigns on Facebook, Instagram, and other relevant platforms to increase brand awareness and drive membership sign-ups
• Optimize website content using SEO best practices and manage content updates on WordPress or similar platforms to enhance online visibility
• Analyze web analytics reports with tools like Google Analytics to measure campaign performance, identify trends, and inform data-driven decision making
• Coordinate with external vendors for advertising sales opportunities and collaborate with internal teams on product management and promotional strategies
• Implement marketing automation tools to streamline communication workflows, nurture leads, and improve customer engagement
• Create compelling content including copywriting for ads, blogs, newsletters, and promotional materials that resonate with target audiences

Requirements

• Proven experience in digital marketing, social media marketing, content marketing, or related fields with a focus on health or wellness industries preferred
• Strong knowledge of SEO techniques, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising, and email marketing platforms
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visual content
• Familiarity with web management tools such as WordPress and basic HTML skills for website updates
• Experience managing marketing projects from conception to execution within a budget framework
• Ability to analyze data from web analytics tools to optimize campaigns effectively
• Excellent copywriting skills with an eye for detail and brand consistency
• Strong organizational skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment
• Knowledge of B2B marketing strategies and demand generation techniques is a plus

Preferred

• Focus on health or wellness industries preferred

Benefits

• Flexible schedule