Part-Time Marketing & Social Media Specialist

Responsibilities

• Social Media Advertising: Create, manage, and optimize paid advertising campaigns, particularly on Facebook and Instagram, to generate leads, attract new members, and promote gym programs. Monitor performance, manage budgets, and adjust campaigns to improve results.
• Content Creation: Visit the gym regularly to film classes, capture photos and videos, and create engaging Reels and short-form videos featuring our coaches, members, and community.
• Social Media Management: Develop content ideas, maintain a consistent posting schedule, and create engaging posts, stories, and graphics that reflect the Lifted brand.
• Graphic Design: Use Canva to create professional, on-brand social media graphics, flyers, postcards, promotional materials, and event signage.
• Local Marketing & Partnerships: Identify and develop collaborations with local businesses, schools, sports organizations, and community groups to increase brand awareness and attract potential members.

Requirements

• Proven experience managing paid social media advertising campaigns, particularly through Meta Ads Manager.
• Strong understanding of digital marketing, audience targeting, lead generation, and campaign performance metrics.
• Proficiency in Canva and experience creating social media graphics and marketing materials.
• Experience filming and editing short-form video content, including Instagram Reels.
• Strong writing, communication, and organizational skills.
• Creative thinker who takes initiative, brings new ideas, and can work independently.
• Must be local to Walpole or a nearby community and available to visit the gym regularly for filming and content creation.

Preferred

• Preferred: Experience marketing a gym, fitness studio, or local service-based business; familiarity with email marketing and analytics; and existing connections within the local community.