Responsibilities

• The Marketing and Creative Operations Manager leads the planning, coordination, and performance of Sound Off’s marketing initiatives, reporting directly to and working closely with the CEO.
• This is a part-time player-coach role designed for someone who thrives at moving between strategy and project orchestration.
• Because this is a part-time position, your primary focus is establishing priorities, setting creative direction, and directing execution through our internal and external creative resources.
• You will own the marketing calendar, campaign strategy, creative standards, and performance oversight.
• Direct, hands-on execution on your end will focus on high-priority campaign setups, creative briefs, and high-stakes launches.
• Marketing Leadership & CEO Alignment: Partner closely with the CEO to translate overall business strategy into actionable marketing priorities, campaign calendars, and launch plans.
• Marketing Leadership & CEO Alignment: Maintain a centralized marketing production calendar with explicit deadlines, responsibilities, approval paths, and performance targets.
• Marketing Leadership & CEO Alignment: Balance team capacity across ongoing channel growth, key events, revenue priorities, and long-term brand initiatives.
• Marketing Leadership & CEO Alignment: Remove execution bottlenecks, ensuring campaigns launch on time and fully aligned across social, email, web, and event channels.
• Marketing Leadership & CEO Alignment: Provide the CEO with concise, regular visibility into marketing priorities, active campaigns, upcoming launches, and key performance metrics.

Requirements

• 5+ years of progressive marketing experience across integrated campaigns, digital strategy, social media, and event promotion
• Demonstrated track record driving marketing campaigns, event activations, or community growth within the fitness, wellness, or experiential lifestyle sectors
• Must be based in the Greater NYC area for hybrid collaboration, local event activations, and occasional travel to out-of-town trade shows, conferences, or major activations
• Proven track record of managing marketing calendars, coordinating team members/freelancers, and running structured launch processes
• Experience overseeing creative direction, brand messaging, and content development across multiple digital channels
• Working proficiency with HubSpot and Klaviyo for email marketing, segmentation, and lead management
• Familiarity with social media platforms, paid ad concepts, and event management/ticketing tools (e.g., Eventbrite, SweatPals)
• Outstanding organizational skills and the ability to manage competing priorities efficiently
• Exceptional written and verbal communication skills
• HubSpot proficiency is required. Candidates should be comfortable working within HubSpot to support campaign execution, reporting, and marketing operations. Able to build and manage marketing emails, landing pages, forms, lists, campaigns, and basic reporting. Works closely with RevOps to ensure marketing initiatives are properly tracked, measured, and integrated into the customer journey.

Preferred

• Experience in experiential marketing, events, entertainment, wellness, hospitality, or lifestyle brands
• Experience supporting lead generation and growth marketing initiatives
• Exposure to Klaviyo and other marketing automation platforms
• Experience scaling a small marketing team