Responsibilities

• Manage and provide direction to AMP’s social media and influencer team
• Set weekly priorities, workflows, and deliverables
• Ensure quality control across all social and influencer outputs
• Act as escalation point for team and client issues
• Oversee planning, execution, and optimization of Meta boosting campaigns
• Ensure budget allocation aligns with client objectives
• Monitor performance metrics (CPM, CPC, engagement, conversions)
• Provide strategic recommendations to improve ROI and efficiency
• Help oversee influencer campaign planning and execution
• Help guide creator selection, partnerships, and negotiations
• Ensure deliverables meet brand standards and timelines

Requirements

• 3+ years of experience in social media marketing, with leadership responsibility
• Deep expertise in Meta Ads Manager (Facebook/Instagram boosting)
• Proven experience managing influencer marketing programs
• Experience managing teams in an agency or multi-client environment
• Strong analytical skills with ability to interpret performance data

Preferred

• Experience with franchise or multi-location brands (QSR, retail, etc.)
• Background in agency environments managing multiple clients simultaneously
• Familiarity with tools such as Meta Business Manager, Tik tik ads, influencer platforms, and project management systems (e.g., Monday.com), sprinklr, plannable, uberall