Part-Time Digital Marketing Specialist – Social Media & Paid Advertising

Sacramento, CA (Hybrid)

$20/hr – $30/hrIntern/New GradPart time

Posted 15 hrs ago

Job Summary

You will own end-to-end local paid campaigns and short-form content creation to attract Sacramento-area shoppers.

  • Plan and optimize Meta and Google Ads campaigns.
  • Create engaging short-form video content and in-store promotions.

Job Description

Responsibilities

  • Plan, launch, and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager.
  • Create and manage local Google Ads campaigns.
  • Manage and optimize our Google Business Profile.
  • Create engaging TikTok videos, Instagram Reels, and Facebook content featuring new arrivals, discounts, and store promotions.
  • Develop weekly marketing campaigns to attract customers from Sacramento and surrounding communities.
  • Coordinate with store staff to identify products and deals to promote.
  • Track campaign budgets, leads, customer visits, promotional redemptions, and sales.
  • Provide weekly performance reports and recommendations.

Requirements

  • At least 1 year of hands-on experience with Meta Ads Manager or Google Ads, with practical knowledge of both platforms.
  • Experience creating and editing short-form videos.
  • Understanding of local business advertising and audience targeting.
  • Ability to analyze campaign performance and manage budgets.
  • Strong organizational skills and ability to work independently.
  • Availability for regular in-store content creation.

Preferred

  • Previous marketing experience with retail stores, liquidation businesses, thrift stores, or other local businesses.
  • Familiarity with Google Business Profile and local SEO.
  • Experience using Canva, CapCut, and advertising analytics tools.
  • Marketing, Business, or Communications students with proven advertising experience are welcome.

Benefits

  • Flexible schedule

Salaries

Posted range

$20/hr – $30/hr

Taken straight from the job posting.