Responsibilities

• Develop and implement engaging social media content across platforms such as Facebook, Instagram, Pinterest, and TikTok, aligning with brand voice and aesthetic.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social media analytics and performance metrics using Google Analytics and native platform insights to optimize content strategies.
• Conduct social listening to gauge customer sentiment, identify trends, and respond promptly to comments or messages to foster community engagement.
• Create visually appealing graphics and videos using Adobe Photoshop, Illustrator, and other Adobe Creative Suite tools for campaigns and posts.
• Coordinate with the team on branding initiatives, media editing projects, and promotional campaigns including Facebook Advertising.
• Perform keyword research and SEO optimization for online content to improve visibility in search engine results.
• Track digital marketing performance through detailed analytics reports, adjusting strategies based on data insights.
• Support public relations efforts by crafting press releases, managing influencer collaborations, and maintaining positive relationships with media outlets.
• Assist in e-commerce activities by updating product listings, creating promotional content, and ensuring a seamless online shopping experience.

Requirements

• Proficiency in social media management platforms such as Hootsuite or Buffer.
• Strong graphic design skills using Adobe Photoshop, Illustrator, and Adobe Creative Suite.
• Experience with video editing software for creating engaging multimedia content.
• Knowledge of SEO best practices and keyword research techniques.
• Ability to analyze marketing data using Google Analytics and other web analytics tools.
• Excellent content writing skills with an eye for proofreading and editing.
• Familiarity with Facebook Advertising and other paid social media campaigns.
• Strong understanding of social listening tools and techniques for community engagement.
• Ability to coordinate multiple projects simultaneously while maintaining attention to detail.

Preferred

• Passion for fashion retail, women’s lifestyle brands, or e-commerce environments is a plus

Benefits

• Employee discount
• Flexible schedule