Own fan acquisition and retention through digital campaigns across channels, coordinating with marketing, ticketing, and business intelligence for campaign setup.

• Demand Generation: Plan and optimize digital campaigns to grow fan acquisition and drive engagement across channels, collaborating with cross-functional teams for setup and optimization.
• Lifecycle Strategy: Manage loyalty program maintenance and fan journey optimization through performance tracking and actionable insights.
• Marketing Ops: Monitor growth KPIs, support creative briefs, and feed optimization ideas for ongoing campaign improvement.