Parrot Stars Marketing Director

Responsibilities

• Social Media & Content: Develop and manage the overall social media strategy for Parrot Stars across Instagram, Facebook, TikTok, YouTube and other relevant platforms.
• Plan, record, photograph, edit and publish original content.
• Develop an organized content calendar while remaining flexible enough to capture interesting moments happening throughout the store.
• Turn educational classes, podcast episodes, demonstrations, products and everyday activity into compelling short- and long-form content.
• Track performance and continuously improve content based on engagement, reach, audience growth and business results.
• Email Marketing: Own our Klaviyo email marketing program.
• Develop educational, promotional and ecommerce email campaigns.
• Manage segmentation, scheduling, testing and campaign optimization.
• Develop and improve automated flows including welcome, abandoned cart, post-purchase, re-engagement and other customer lifecycle campaigns.
• Track email revenue, engagement, list growth and deliverability.

Requirements

• Approximately 4–6+ years of professional marketing experience who has previously taken meaningful ownership of a brand, ecommerce business or major marketing function.
• You should be able to show us work you have personally created and results you have personally helped generate.
• Social media strategy and management
• Short-form and long-form video creation
• Photography and video editing
• Shopify or comparable ecommerce platforms
• Klaviyo or comparable email marketing platforms
• Email segmentation and automation
• Copywriting
• Ecommerce merchandising

Preferred

• A bachelor's degree in marketing, communications or a related field is welcome but is not required.
• Experience in ecommerce, DTC, specialty retail, lifestyle, education, pet/animal or consumer brands is especially valuable.
• Podcast marketing experience is a plus.

Benefits

• 401(k)
• Employee discount
• Health insurance
• Paid time off