Paid Sr. Social Media Campaign Strategist

Responsibilities

• Own end-to-end Meta Ads strategy: campaign architecture, audience segmentation, budget allocation, bidding, A/B testing, and continuous optimization.
• This individual will also contribute to creative development including writing for ad campaigns using language that will deliver SEO/GEO and algorithmic optimization.
• Ability to deliver strong creative is a plus.
• Scale Meta lead generation significantly while maintaining lead quality and reducing CPL
• Leverage Meta Business Suite, Ads Manager, pixel, and Conversions API (CAPI) at an expert level, including Meta business subscription features such as links in Reels and enhanced CTAs
• Build and test compliant audience targeting strategies - retargeting, interest-based, and custom audiences - to identify what converts for a high-net-worth audience
• Maintain a relentless pulse on Meta platform updates, algorithm shifts, and policy changes - adapting strategy before performance is impacted, not after
• Stay ahead of the curve across all three platforms, monitoring trends, emerging ad formats, and competitive moves to maximize effort, efficiency, and effectiveness
• Work closely with the Creative Team: Creative Director and Strategy Manager to build paid social strategy details into the campaign briefs.
• Manage and scale LinkedIn paid campaigns to reach high-net-worth individuals, executives, and business owners - Trajan's core audience

Requirements

• 5+ years of hands-on Meta Ads management - a true expert, not a generalist
• Proven track record of scaling paid social campaigns and reducing CPL in a B2C or high-consideration environment
• Deep fluency in Meta Ads Manager, Business Suite, pixel, CAPI, and advanced audience segmentation
• Experience managing six-figure+ annual paid social budgets with demonstrable ROI
• Analytical mindset - you find and fix funnel inefficiencies before anyone asks
• Must be able to pass a live ad account audit: screen share interview analyzing a real account and delivering specific, actionable recommendations
• Creative writing experience with taking key copy points and writing ad copy, hooks, etc.

Preferred

• Experience in financial services, wealth management, or a regulated industry; FINRA/SEC compliance familiarity and Meta financial services campaign restrictions.
• Hands-on LinkedIn Campaign Manager and YouTube Ads experience
• Content production skills (video editing, short-form creative, Canva) - a plus, not a requirement
• CRM integration and full-funnel attribution experience
• Familiarity with Asana, HubSpot, or similar platforms

Benefits

• $98,000 - $112,000 plus a monthly marketing bonus.
• 401k with matching contribution up to 13%.
• United Healthcare PPO Medical employee coverage paid by Company
• Delta Dental PPO, United Healthcare Vision, Short Term, Long Term, Life Insurance and many more voluntary options available.
• Generous holidays and PTO.
• Future career growth opportunity.
• Come and join a team that is making a difference in their clients and employee's lives!