Paid Social Strategist (Remote US) at Directive | Irvine, CA | $70K/yr – $80K/yr

Directive

Paid Social Strategist (Remote US)

Irvine, CA (Remote)

$70K/yr – $80K/yrSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive social media strategy and paid media execution for mid-market and enterprise B2B clients, with a focus on LinkedIn and cross-channel coordination.

Own and optimize social campaigns and budgets, client strategy, and lead routing in CRM.
Must-have: 2+ years at a performance/digital agency with hands-on B2B LinkedIn experience.
Standout: Proficiency with LinkedIn Campaign Manager, 6Sense, Zoominfo, and cross-sell capability.

Job Description

Responsibilities

Oversee and lead a collection of Social Media accounts
Serve as direct support to client contacts
Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
Build strategies for clients each quarter
Have the ability to create, maintain, and optimize budgets for paid media campaigns
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Understand the value of Programmatic campaigns
Drive cross-sells, upsells and referrals via client relationships and professional network
Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Directive

The world's largest B2B brands trust the global team at Directive Consulting to bring their performance marketing campaign results to life. Directive's proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps. It's time for B2B companies to stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling. Build a winning game plan with Directive. You can find our talented team in the Americas, EMEA, and APAC!

Founded in 2014

Irvine, California, US

211 employees (116 in marketing)

directiveconsulting.com