Responsibilities

• Lead the research, strategy, planning, and presentation of social media campaigns to internal and client teams.
• Partner with Account Management and Media teams to align social strategy with client needs and insights.
• Assess partner offerings and new technologies to determine their suitability for client goals.
• Develop and execute detailed creative and audience testing plans while reporting results back to clients.
• Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit.
• Execute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance.
• Leverage research tools and stay current on industry standards, emerging platforms, and the competitive landscape to inform planning and strategy.
• Draft professional POVs and insights regarding current events and their strategic implications for client accounts.
• Author comprehensive mid-campaign and post-campaign performance reports by aggregating data from various sources.
• Explain platform algorithms and media delivery in accessible terms for client understanding.

Requirements

• 1-2 years experience with paid social campaign management, agency or brand setting preferred
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required
• Meta Media Buying certified with proficiency in secondary platforms
• Experience training and managing Associate Social Strategists
• Strong client-facing written and verbal communication skills
• Highly organized with exceptional attention to detail
• Advanced fluency with numbers and Excel formulas
• Ability to manage multiple campaigns and tight deadlines
• Demonstrated excellence in analytical thinking and resolution

Benefits

• Bonus, Benefits & Perks: In addition to base compensation, this position is eligible for bonus opportunities, benefits, and additional employee perks.