Paid Social Strategist

Responsibilities

• Own the day-to-day paid social strategy and performance narrative for your accounts, connecting media performance to broader client goals
• Develop full-funnel strategies across platforms, including budget allocation, platform roles, audiences, campaign structure, creative, and optimization priorities
• Serve as a trusted client-facing expert, proactively bringing forward recommendations, opportunities, and clear points of view
• Analyze performance to identify key drivers, risks, and opportunities, translating data into clear insights and actionable next steps
• Develop learning agendas and testing roadmaps across creative, media, audiences, measurement, and emerging platform opportunities
• Partner with Activation and cross-functional teams to ensure execution aligns with strategy, providing hands-on campaign and QA support when needed
• Maintain strong operational ownership across budget pacing, forecasting, campaign accuracy, and overall account health
• Build strong relationships with platform partners to identify strategic opportunities, new capabilities, and ways to continuously advance client programs

Requirements

• 3+ years of hands-on paid social experience across a minimum of four major social platforms such as Meta, TikTok, Pinterest, Snapchat, Reddit, LinkedIn, or YouTube
• Demonstrated ability to independently develop paid social strategies and recommendations based on client goals, performance, and business context
• Strong analytical skills with the ability to diagnose performance and turn data into a clear strategic narrative
• Experience owning client communication and confidently presenting plans, performance insights, and recommendations
• Strong understanding of full-funnel paid social strategy, creative testing, measurement, and platform best practices
• Strong budget management, forecasting, and organizational skills with a high degree of accountability and attention to detail
• Ability to take initial direction and quickly transition to an independent, proactive working style

Preferred

• platform and digital marketing certifications are a plus
• Strong Excel/Google Sheets skills, including comfort working with pivot tables and large datasets

Benefits

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices