Paid Social Strategist

Responsibilities

• Build, launch and optimize Meta, TikTok and Google ad campaigns
• Oversee creative strategy and build detailed paid social creative briefs for clients
• Lead client calls and present new growth strategies and reporting to clients
• Scale social advertising efforts geared towards acquiring new customers profitably
• Build, maintain and optimize digital advertising campaigns and have an experimental and methodological approach.
• Execute high profile and complex paid media campaigns

Requirements

• Entrepreneurial with a hunger to learn new skills
• 1+ years of experience setting up and testing paid ad campaigns across a variety of platforms, mainly Meta or TikTok, or relevant internship experience
• An eye for content and effective messaging - you notice the ads you are served on Instagram, and understand what makes an ad "good" or "bad"
• Communication skills that will allow you to effectively present analysis and strategy to C-Suite executives and startup founders
• Moderate to advanced Excel experience (pivot tables, graphs etc.)
• A passion for marketing, social advertising and a positive attitude in all regards
• Nice to have: Working knowledge of Shopify and the DTC ecosystem/ecommerce growth strategy

Preferred

• Working knowledge of Shopify and the DTC ecosystem/ecommerce growth strategy

Benefits

• Health Insurance stipend + 401k
• Fully remote
• Once-in-a-career access to growth marketing mentorship that will accelerate your career
• Unlimited paid vacation