Responsibilities

• This role is responsible for strategizing, executing, and reporting on paid social marketing campaigns for an assigned book of clients.
• This role supports the organization by building strong relationships with clients and delivering exceptional paid social marketing strategies to ensure our clients are achieving the desired business results they need from their paid social campaigns.
• This specific role will execute and manage B2B campaigns across multiple paid social platforms.
• This includes A/B testing ad creatives, audiences, and budgets to maximize purchases and holistic revenue goals.
• Partner with clients to consult on paid social B2B marketing strategies that create a win-win relationship
• Build and execute successful paid social campaigns on META, LinkedIn and other relevant platforms, implementing B2B full-funnel marketing strategies to drive real results
• Define, monitor, and analyze trends in clients' KPIs
• Develop paid social strategy based on client-specific goals
• Actively test and analyze targeting criteria (audiences & account structure), ad creatives, landing pages, message testing, and spend strategies to drive results in line with clients' goals
• Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
• Identify, maximize and present new opportunities for client growth
• Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities

Requirements

• 2+ years experience in a digital advertising agency setting
• Prior experience in building and managing B2B lead gen campaigns across multiple paid social platforms, including A/B testing ad creatives, audiences, and budgets to maximize lead flow and campaign performance.
• Prior experience with managing budgets in Social Ads Platforms of $50k p/month
• 2+ years professional-client strategy communication (written and verbal)
• Experience managing many client or business paid social strategies simultaneously

Benefits

• Flexible PTO Policy
• Medical, Vision, and Dental Insurance options
• 401k with generous match
• Vacation bonus ($500/after 1st year, an addition $250 every year after)
• Tuition-free enrollment into Disruptive University (https://www.disruptiveuniversity.com/)
• And more (https://drive.google.com/file/d/1r-Px3HJqNtJnFMzqIyQbI4zl9DVMXdtC/view)