Responsibilities

• Own paid social strategy and day-to-day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands
• Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences
• Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness
• Manage catalog setup, dynamic product ads, and collection ads across platforms
• Set and manage budgets, pacing, and bid strategies across brands and channels
• Monitor platform algorithm changes, new ad formats, and policy updates across all platforms
• Lead the transition from agency-managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward
• Provide regular performance reports and strategic recommendations to the Sr. Director

Requirements

• 5-7 years of hands-on paid social experience with primary expertise in Meta Ads Manager
• Proven track record managing multi-brand paid social portfolios, ideally in DTC or e-commerce
• TikTok Ads experience required; Pinterest and YouTube Ads experience strongly preferred
• Deep understanding of Meta Advantage+ campaigns, catalog ads, and audience-based buying
• Strong creative sensibility — able to evaluate ad creative performance and write effective briefs
• Experience managing and developing at least one direct report
• Footwear, fashion, apparel, or consumer brand experience strongly preferred

Preferred

• Experience with paid social automation tools such as Smartly, Revealbot, or AdEspresso
• Familiarity with creative analytics platforms such as Motion or MagicBrief
• Experience setting up and running Meta Conversion API (CAPI) implementations