Responsibilities

• Media Ownership: Own end-to-end paid social with Meta at the core, expanding to TikTok and other channels as the program grows.
• Creative & Landing: Produce AI-driven creative and deploy high-converting landing pages from social to affiliate sales.
• Data & Testing: Own tracking, run rapid test-and-learn across audiences, creatives, and pages to improve ROAS, CVR, and CTR.

Requirements

• 3–5 years running paid social with direct-response, e-commerce results — ideally spanning both media buying and creative production.
• Advanced expertise in Meta Ads Manager; familiarity with TikTok or other paid social platforms is a strong plus.
• Proficiency in the modern AI creative stack (e.g., Midjourney, ChatGPT for copy, AI video tools) and WYSIWYG design/video tools (Canva, CapCut, or CMS builders).
• Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction.
• Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into actionable insight.
• Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) and the seasonal cycles of e-commerce.
• Bachelor’s degree in Marketing, Design, Communications, or a related field — or an equivalent portfolio and track record.

Preferred

• Experience with TikTok or other paid social platforms is a strong plus.
• Familiarity with AI tools and modern AI creative stack (e.g., Midjourney, ChatGPT for copy, AI video tools) is a plus.

Benefits

• Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.