Social Media Coordinator (Paid)
Babel Institute
USA (Remote)
In-housePart-timeIntern/new grad
1 day ago
Paid Social Specialist
New York City, NY
$80K/yr – $100K/yrMid Level3+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end paid social for e-commerce from setup to scale, with AI-driven creative and landing-page CRO, backed by strict tracking and rapid test loops that optimize ROAS and CVR around seasonal cycles.
- Ownership: Media buying and creative production on Meta with expansion to TikTok and beyond, plus landing-page optimization from social click to sale.
- Data & measurement: Tracking integrity, UTM governance, daily performance, and actioning insights to lift conversion and click-through.
- Audience & cycles: Apply e-commerce psychology to seasonal events and affiliate publishing dynamics to drive content that sells.
Job Description
Responsibilities
- Media Buying & Execution: Own end-to-end campaign setup, bidding, and budget allocation on Meta (our starting platform), expanding to TikTok and additional channels as the program grows.
- Creative Production: Produce and deploy ad creative at scale using the modern AI creative stack, continuously expanding the volume and variety of your testing.
- Landing Pages & CRO: Build and optimize high-converting, custom landing pages — owning the full path from social platform to an affiliate partner’s sale.
- Data Integrity & Tracking: Own tracking infrastructure and UTM parameters so every click and conversion is accurately attributed.
- Testing & Iteration: Run a rapid test-and-learn loop across audiences, creative, and pages — cutting underperformers, doubling down on winners, and improving ROAS, CVR, and CTR in the process.
- E-commerce Psychology & Trends: Apply deep knowledge of shopping behavior and seasonal cycles (Prime Day, BFCM, etc.) to content that sells.
- Performance Analysis: Monitor performance daily, diagnose friction anywhere in the funnel, and translate data into the next round of action.
- Experience: 3–5 years running paid social with direct-response, e-commerce results — ideally spanning both media buying and creative production.
- Media Buying: Advanced expertise in Meta Ads Manager; familiarity with TikTok or other paid social platforms is a strong plus.
- Creative & AI Fluency: Proficiency in the modern AI creative stack (e.g., Midjourney, ChatGPT for copy, AI video tools) and WYSIWYG design/video tools (Canva, CapCut, or CMS builders).
- Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction.
- Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into actionable insight.
- Affiliate & Retail Knowledge: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) and the seasonal cycles of e-commerce.
- Education: Bachelor’s degree in Marketing, Design, Communications, or a related field — or an equivalent portfolio and track record.
- Experience spanning both media buying and creative production
- Proficiency with AI tools beyond basics
- Portfolio and track record in related roles
- Experience with affiliate publishing partnerships
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off and Volunteer Time Off
- Paid holidays
- Family building and caregiving support; Family Care and Parental leave
- Fitness Reimbursement and wellness programs
- Employee Resource Groups, mentorship programs, and opportunities for professional growth
Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.
