Responsibilities - Media Buying & Execution: Own end-to-end campaign setup, bidding, and budget allocation on Meta (our starting platform), expanding to TikTok and additional channels as the program grows. - Creative Production: Produce and deploy ad creative at scale using the modern AI creative stack, continuously expanding the volume and variety of your testing. - Landing Pages & CRO: Build and optimize high-converting, custom landing pages — owning the full path from social platform to an affiliate partner’s sale. - Data Integrity & Tracking: Own tracking infrastructure and UTM parameters so every click and conversion is accurately attributed. - Testing & Iteration: Run a rapid test-and-learn loop across audiences, creative, and pages — cutting underperformers, doubling down on winners, and improving ROAS, CVR, and CTR in the process. - E-commerce Psychology & Trends: Apply deep knowledge of shopping behavior and seasonal cycles (Prime Day, BFCM, etc.) to content that sells. - Performance Analysis: Monitor performance daily, diagnose friction anywhere in the funnel, and translate data into the next round of action. Requirements - Experience: 3–5 years running paid social with direct-response, e-commerce results — ideally spanning both media buying and creative production. - Creative & AI Fluency: Proficiency in the modern AI creative stack (e.g., Midjourney, ChatGPT for copy, AI video tools) and WYSIWYG design/video tools (Canva, CapCut, or CMS builders). - Landing Page Mastery: Proven ability to build high-converting landing pages — you understand where the button goes, how social proof is laid out, and how to reduce friction. - Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into actionable insight. - Affiliate & Retail Knowledge: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) and the seasonal cycles of e-commerce. - Education: Bachelor’s degree in Marketing, Design, Communications, or a related field — or an equivalent portfolio and track record. Nice to Have - Familiarity with TikTok or other paid social platforms is a strong plus. Benefits - Competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits. - Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. - Flexible Time Off, Volunteer Time Off, and paid holidays. - Family building and caregiving support and generous Family Care and Parental leave. - Fitness Reimbursement and access to wellness programs. - Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.