Responsibilities

• Build and launch new campaigns, audiences, ads, and targeting initiatives based on established strategy.
• Manage creative traffi cking and coordinate the launch of new creative assets across paid social campaigns.
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, audiences, placements, creative, and campaign structure.
• Analyze performance trends and provide actionable insights and recommendations to improve effi ciency and growth.
• Partner with the Director of Growth to execute structured testing plans across audiences, creative, messaging, and campaign strategies and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
• Partner with internal creative, social, infl uencer, merchandising, analytics, and marketing teams to support campaign needs and business priorities.
• Develop working knowledge of paid search campaigns and processes to provide cross-channel support as needed.

Requirements

• 2–4 years of hands-on paid social or performance marketing experience.
• Strong working knowledge of Meta Ads Manager and paid social campaign management.
• Experience with campaign setup, optimization, audience targeting, creative testing, budget management, reporting, and performance analysis.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• High attention to detail and strong organizational and QA skills.
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work independently while collaborating within a broader paid media team.
• Strong written and verbal communication skills.
• Experience with additional paid social platforms such as TikTok, Pinterest, Reddit, or other emerging platforms is a plus.
• Ecommerce or direct-to-consumer experience is preferred.

Benefits

• Competitive Benefits
• Fitness Center Reimbursement
• Product Discounts