Social Media Coordinator (Paid)
Babel Institute
USA (Remote)
In-housePart-timeIntern/new grad
1 day ago
Paid Social Specialist (Buying)
Austin, TX
$80K/yr – $100K/yrMid Level2+ years expFull time
Posted 3 weeks ago
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Job Summary
Own a paid social engine from Meta to TikTok, combining technical optimization, data integrity, and funnel health to drive scalable ROAS while partnering with creative to iterate on high-impact assets.
- Media/Tech Ownership: Manage end-to-end setup, platform expansion, and naming conventions across campaigns.
- Data & Optimization: Maintain tracking and attribution, tune bids and budgets to hit ROAS targets.
- Collaboration & Execution: Align daily with Creative and data peers to route traffic to pages and push the next round of production.
Job Description
Responsibilities
- Media Buying & Execution: Manage end-to-end campaign setup on Meta (our starting platform), with expansion to TikTok and additional channels as the program grows. Ensure flawless technical execution and adherence to naming conventions.
- Technical Optimization: Continuously tune bidding strategies and budget distribution to hit aggressive ROAS targets.
- Data Integrity: Own tracking infrastructure and UTM parameters, ensuring every click and conversion is accurately attributed.
- Performance Analysis: Monitor CTR and CVR trends daily, identify technical friction in the funnel, and bring data-backed campaign concepts to your Creative counterpart.
- Funnel Maintenance: Work with the Creative Specialist to keep traffic routing correctly to custom-built landing pages and tracking signals firing back to the platforms.
- Strategic Collaboration: Act as a strategic peer in the pod, bringing technical wins (e.g., a creative that’s scaling and merits iteration) to a daily data-sharing session that shapes the next round of production.
- Experience: 2–3 years of hands-on paid social buying, preferably in-house at a publisher or at a performance agency.
- Platform Mastery: Advanced expertise in Meta Ads Manager. Familiarity with TikTok or other paid social platforms is a significant plus.
- Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; comfort working with large datasets to find conversion trends and translate them into next steps.
- Affiliate Familiarity: Understanding of affiliate dynamics (EPC, revenue-share models, third-party tracking) is highly preferred.
- Ziff Davis Shopping offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
- Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
- We are committed to work-life balance with Flexible Time Off, Volunteer Time Off, and paid holidays.
- We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
- We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
- At Ziff Davis, we remain dedicated to creating an environment where everyone feels valued, respected, and empowered to succeed.
- We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
- Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.
