Responsibilities

• Supervise the agency's full cycle of tactical campaign development. This includes media plan development, campaign building, tagging, optimizations and reporting
• Oversight of campaign builds within social platform ads managers and our social media buying tools
• Ensure campaign planning, buying, optimizations, and reporting meet quality assurance checkpoints
• Partner with analytics in monitoring campaign performance and ensure campaigns are meeting objectives. Create campaign insights and share optimization opportunities
• Experience with measurement frameworks, testing, and full funnel campaign structures
• Oversee multiple campaigns for multiple businesses simultaneously, serving as the intermediary support between the business and the agency
• Support team operations such as investment and campaign trackers, billing needs, and ad-hoc support for enterprise projects

Requirements

• 4+ years of paid media buying experience with a focus on social media
• Experience partnering with media agencies and technology vendors
• Experience buying in platform across Meta, Pinterest, Snapchat, LinkedIn, TikTok, Reddit and Nextdoor
• Expert in all aspects of paid social media, including platform capabilities, targeting opportunities, pricing formats, bidding strategies, tagging and reporting
• Advanced skills in Excel, PowerPoint, as well as social media analytics (measurement, benchmarks, campaign reporting)

Preferred

• Strong interpersonal skills
• Being comfortable with ambiguity and developing an action plan based on available information

Benefits

• We offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.