Responsibilities

• Lead the development, execution, and optimization of paid social media campaigns, aligning with organizational goals. Guide media and creative strategy, planning, and implementation based on insights and industry benchmarks.
• Collaborate with internal teams to align on marketing goals/KPIs, campaign messaging, and creative assets. Brief stakeholders on industry trends and opportunities.
• Supervise campaign setup and activation, ensuring smart budget allocation and spending. Manage relationships with social platform partners and oversee media negotiations for cost-effective placements.
• Oversee operational and project management tasks to ensure campaigns follow best practices and are executed on time. Analyze performance metrics to refine strategies and enhance overall campaign effectiveness.
• Ensure optimal resource utilization across campaigns, managing budget allocation, pacing, and spending.
• Manage relationships and negotiations with social platform partners to secure efficient media placements.
• Analyze campaign performance metrics, extract actionable insights, and communicate results to stakeholders. Develop social postmortem reports to highlight successes and opportunities.
• Stay updated with industry trends, platform updates, and emerging best practices in social media advertising to maintain a competitive edge.
• Manage, coach, and mentor social team members. Develop and manage project plans, including team member allocation, timeline, budget, and deliverables.
• Leverage data-driven approaches to inform and build future paid social strategies, utilizing insights to continuously seek opportunities for enhancing campaign effectiveness.

Requirements

• Bachelor\'s degree from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• 5+ years’ experience in paid social media planning, buying, and reporting campaigns in agency or brand environment.
• 5+ years’ experience in Multicultural
• Experience in these industries: Auto, Entertainment, Health, CPG, Government
• Advanced proficiency of paid social platforms, measurement and supporting technology: Meta, TikTok, X, LinkedIn, Snapchat, Reddit, Pinterest
• Social platform certifications (Meta, X, TikTok, Snapchat, etc.).
• Advanced proficiency in using Excel, analyzing datasets, and developing insights to provide actionable recommendations to stakeholders.
• Advanced proficiency in software tools to enhance communication, collaboration, efficiency, and the ability to deliver compelling presentations and reports: PowerPoint, OneNote, Microsoft 365, Google Workspace, Zoom

Preferred

• Bilingual (English/Spanish) plus

Benefits

• A hybrid work model (2 days in-office, 3 days remote)
• A PTO program that grows with you — and belongs to you. Unlike the “unlimited” policies many agencies offer, ours gives you real, trackable time off that builds over time and gives you full control.
• Paid national holidays
• Competitive compensation and benefits
• Opportunities for agency-wide training and individual professional development
• A bright open workspace, with an in-house studio, populated by welcoming, passionate and creative humans, who you can be yourself around.