Responsibilities

• Launching a new conversions campaign in META for one client while analyzing last week’s Pinterest performance for another.
• Writing a creative brief while documenting the results of a new A/B test on Snapchat.
• Building a strategic client proposal while setting up custom tracking in Google Tag Manager.
• Reworking campaign structure because “good enough” isn’t how you work.
• Complete onboarding on team structure, clients, and workflows.
• Shadow existing campaigns across platforms.
• Audit 3-5 current accounts and identify at least three immediate performance opportunities.
• Draft and share buyer personas to improve social creative strategy.
• Begin taking ownership of building new campaigns in platform.
• Shadow campaign optimizations.

Requirements

• 3+ years in-platform experience
• agency experience or have managed multiple campaigns across different brands/products at once.
• Are fluent across platforms: META, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, X.
• Know your way around META Conversions API, Shopify, and Google Tag Manager.
• Are an expert in analyzing metrics like CPA, CTR, and ROAS and can champion the use of data to drive useful insights.
• Are able to collaborate with multiple cross-functional teams to build proposals, recommend investment levels, and provide strategic recommendations.
• Are obsessed with performance but know creative is half the battle.
• Can run a QA checklist in your sleep and spot errors most people miss.
• Are a strategic thinker, lifelong learner, and a patient explainer.
• Follow paid social and marketing industry news and have a point of view on new trends and opportunities in the social media space.