Responsibilities

• Lead Paid Social Strategy & Campaign Execution
• Own paid social planning, implementation, management, optimization, and reporting across assigned clients.
• Develop full-funnel paid social strategies that support awareness, consideration, conversion, and customer retention objectives.
• Manage campaigns directly within platform dashboards, ensuring best-in-class execution.
• Monitor campaign performance and proactively identify optimization opportunities.
• Establish audience strategies informed by campaign insights, audience signals, multiple data sources, and client business objectives.
• Stay current on platform updates, policy changes, emerging ad formats, and evolving platform capabilities.
• Partner with Media, Search, and Account teams to build integrated campaign recommendations.
• Help grow SRG's ecommerce and DTC practice through strategic paid social programs while continuing to support brand-building and full-funnel campaigns across a variety of clients.
• Lead paid social customer acquisition initiatives for ecommerce and DTC brands.

Requirements

• 4+ years of hands-on experience planning, executing, optimizing, and reporting on paid social campaigns.
• Deep, current expertise in Meta Ads Manager and TikTok Ads Manager, including campaign structure, audience strategy, bidding, measurement, and tracking.
• Additional experience across LinkedIn, Pinterest, Reddit, Snapchat, Google, or X is a plus.
• Proven success developing and managing full-funnel paid social campaigns spanning awareness through conversion.
• Strong background managing performance-driven paid social campaigns for ecommerce and direct-to-consumer (DTC) brands.
• Solid understanding of attribution, conversion tracking, and performance measurement.
• Proven ability to translate campaign and creative performance into clear, actionable recommendations.
• Strong understanding of messaging strategies, audience motivations, creative testing, and platform-native content.
• Advanced analytical skills with the ability to synthesize data from multiple sources into actionable insights.
• Familiarity with third-party analytics and reporting platforms such as Triple Whale, Motion, GA4, Adriel, or similar tools.

Preferred

• Experience with emerging platforms, technologies, AI tools is a bonus