Paid Social Media Manager

Responsibilities

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
• Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs
• Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget. Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks
• Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage
• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Requirements

• Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus
• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams , including media strategy, content, and sales, to deliver cohesive and successful campaigns.
• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting.
• Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences.
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
• Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

Preferred

• Agency experience a plus

Benefits

• highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year.
• generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.