Paid Social Media Manager

Responsibilities

• Campaign management
• - Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• - Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• - Conduct A/B testing on ad creatives and targeting options to improve performance.
• - Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs
• Performance Analytics and Insights Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget. Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks
• - Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• - Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage
• Collaboration and Integration
• - Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving

Requirements

• Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus
• - A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• - Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• - Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.
• - Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
• - Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting.
• - Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences.
• - Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
• - Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.