Paid Social Media Manager at Bloom Ads Global Media | Los Angeles, CA | $70K/yr – $80K/yr

Paid Social Media Manager

Los Angeles, CA (Hybrid)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the social media program end-to-end, from team leadership and paid-social strategy across platforms to campaign optimization, KPI tracking, and cross-team execution.

Lead the Social Media Team and align media, creative, and influencer workstreams to deliver measurable campaigns.
Drive cross-platform paid social strategy, budgeting, tagging, and performance benchmarks to accelerate client goals.
Own testing and iteration for new platforms, tools, and influencer activations to stay ahead of the curve.

Job Description

Responsibilities

Lead and train Social Media Team including coordinators and specialists.
Oversee media buying and strategy across Facebook, Instagram, TikTok, Snap, Reddit, Twitter, Pinterest, and other relevant social platforms.
Develop estimates, budgets, and strategies for client campaigns and new business opportunities.
Proofread all strategies and ads before they are sent to the client and launched.
Optimize campaign performance and establish benchmarks for marketing automation and other technologies to support campaign execution.
Set up tracking pixels, ad tags, etc., and ensure all KPIs are properly tracked.
Identify optimization opportunities and make media recommendations.
Manage all ongoing projects between Media Teams and the Creative Team.
Manage the Creative Team, creating ads that will convert inside of platforms.
Ensure that creative briefs and brand guidelines are being followed in creative execution.

Requirements

3-4 years of experience in Paid Social.
Deep knowledge of and proficiency in social platforms (Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, YouTube).
Proficiency in social ad copy creation, trends, and grammar.
Hands-on experience working in social media, content, and editorial planning with a deep understanding of the social ecosystem.
Experience setting up, optimizing, and scaling paid social campaigns.
Understanding of both brand and acquisition strategies, with experience running awareness and direct response campaigns.
High creative standards and attention to detail.
Strong track record of driving adoption of innovative ideas and concepts.
Strong communication, collaboration, and planning skills.
Excellent quantitative and data analysis skills, with a test & learn mentality.