Senior Strategist, Paid Social
Code3
Indiana, USA (Remote)
$88K/yr - $98K/yrAgencyFull-timeSenior level4+ years exp.
2 days ago
Paid Social Media & Community Engagement Intern
Denver, CO (Remote)
Salary Not AvailableIntern/New GradContract
Posted 5 months ago
Job Summary
Drive social media coordination and influencer partnerships for Initium Health across paid and organic channels.
- Assist in scheduling content and optimizing paid campaigns across Meta, TikTok, Snapchat, Reddit, Google, and LinkedIn.
- Familiar with major platforms and social media management tools to track KPIs.
- Support influencer outreach, partnerships, and performance reporting to inform strategy.
Job Description
Responsibilities
- Assist in scheduling content, monitoring, and optimizing paid campaigns across platforms including Meta Ads Manager (Facebook/Instagram), TikTok Ads, Snapchat Ads, Reddit Ads, Google Ads, and LinkedIn Campaign Manager.
- Help track and report on paid media KPIs such as ROAS, CPA, CPM, CTR, and conversion rates.
- Assist with budget pacing, bid management, and campaign optimization recommendations across paid social media platforms.
- Identify and research potential influencer and micro-influencer partners in the healthcare, wellness, and public health spaces, with a focus on authentic voices that align with Initium's mission.
- Assist in outreach, contract negotiation and relationship management with creators across social media platforms.
- Help track influencer campaign performance including engagement rates, reach, referral traffic, and audience sentiment.
- Monitor trending creator content for partnership inspiration and emerging voices in the health innovation space.
- Participate in community events and initiatives to promote brand awareness and strengthen community relations.
- Collaborate with community partners to develop and implement strategies for outreach, such as poster distribution, that enhance campaign engagement and awareness.
- Research and recommend potential influencer and micro-influencer partnerships relevant to healthcare and wellness audiences.
Requirements
- Currently a U.S. citizen and does not need sponsorship.
- Currently enrolled in or recently graduated from a bachelor’s degree program in Marketing, Communications, Public Relations, Digital Media, Business Analytics or a related field.
- Familiarity with major social media platforms and social media management tools.
- Excellent verbal and written communication skills.
- Strong organizational skills, attention to detail, and ability to multitask in a fast-paced environment.
Preferred
- Experience creating short-form video content (Reels, TikToks).
- Basic understanding of paid social media advertising concepts and platforms is preferred.
Benefits
- Hands-on experience managing organic and paid campaigns across 8+ social media platforms
- Exposure to real campaign budgets, performance reporting, and digital advertising strategy
- Flexible schedule for students
Initium Health
Initium Health is a public benefit corporation committed to innovating to improve human health. Initium was founded on the principle of returning to the origins of health with innovative solutions for patients, administrators, and providers.
Marketing Team
Marketing Team Size
2 (9% of company)
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
24.4%
Direct
42.6%
Referral
16.8%
Social
14.7%
Paid
1.4%
Headcount Trend
Current headcount: ~23
Links
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