Paid Social Manager at EF Go Ahead Tours | Boston, MA | $85K/yr – $95K/yr

EF Go Ahead Tours

Paid Social Manager

Boston, MA (Hybrid)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social strategy and execution across multiple channels with data-informed decisions and cross-functional collaboration.

Own strategy and day-to-day management across channels
Must-have: 5+ years of paid media and strong Meta Ads know-how
Standout: Tableau-ready analytics, cross-functional influence

Job Description

Responsibilities

Develop and own the paid social strategy across all channels, aligning with broader business objectives and growth targets
Lead day-to-day management, optimization, and A/B testing of paid social campaigns across channels, ensuring efficient spend.
Monitor campaign performance against monthly/yearly goals, ensuring paid social efforts contribute to business objectives.
Identify and evaluate new paid social platforms and beta opportunities to drive incremental growth and competitive advantage.
Build high-impact campaigns, ad sets, and ads with sophisticated targeting, placements, and objectives.
Drive cross-functional collaboration to define campaign messaging, positioning, and objectives.
Establish a proactive creative refresh and testing schedule to prevent ad fatigue and maintain audience engagement.
Partner with creative and content teams to brief, develop, and deliver fresh creative assets.
Leverage backend performance data in Tableau and other analytics tools to uncover trends, generate strategic insights, and drive data-informed decision-making.
Assist with paid search and display initiatives, helping manage campaigns and drive optimizations.

Requirements

5+ years of hands-on paid media management experience
Deep expertise in Meta Ads (Facebook/Instagram) with advanced knowledge of campaign structure, optimization, and platform capabilities
Experience managing TikTok, Pinterest, YouTube Ads, and Reddit
Familiarity with Paid Search and Display advertising and ability to support optimization efforts across these channels.
Strong track record managing campaign budgets and optimizing results.
Adept at running A/B and multivariate tests to optimize creative, copy, and targeting.
Proficient in Google Analytics/GA4 and deriving actionable insights.
Strong Excel skills for reporting and analysis.
Comfortable creating weekly/monthly reports and delivering results clearly.
Must be detail oriented and have strong organizational skills.

Preferred

Experience with Tableau

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter FSAs
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program

EF Go Ahead Tours

At EF Go Ahead Tours we believe you’re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible, do just that. As a proud part of EF Education First, we draw on over 50 years of expertise to continue to add meaningful travel experiences to our portfolio of more than 180 tours across 7 continents.Want to know what it's like to travel with us? Give us a call at 1.877.265.1757 or visit https://www.goaheadtours.com/Want to know what it's like to work with us? Check out our opportunities at https://www.goaheadtours.com/about/go-ahead-careersCheck out our Blogs:https://www.eftech.com/https://www.goaheadtours.com/travel-blog

Founded in 1990

Cambridge, Massachusetts, USA

483 employees (46 in marketing)

www.goaheadtours.com/about/go-ahead-careers