Paid Social Director

Responsibilities

• Possess and actively demonstrate expert, current, and forward-looking knowledge of the full paid social ecosystem — Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms — including platform algorithm dynamics, audience solutions, creative innovation, social commerce, creator monetization, and the evolving privacy and measurement landscape, and apply it to set the strategic direction for the social team
• Define and evolve the standards for how social platforms and technology are used across the team — ensuring rigorous, sophisticated application that consistently delivers competitive advantage for clients
• Serve as the senior-most steward of client investment within the paid social practice — ensuring budgets are managed responsibly, billing processes are accurate and timely across every account, and the team treats client spend with the same care they would their own
• Lead the agency's thinking on social investment strategy, platform mix, budget allocation, and measurement — setting a high bar for how social campaigns are planned, executed, and evaluated
• Serve as the agency's internal and external thought leader on paid social — bringing a clear, informed and forward-thinking POV to client conversations, industry discussions, and new business opportunities
• Proactively identify and evaluate emerging social platforms, creator economy shifts, social commerce developments, privacy changes, and industry disruptions — and translate them into clear strategic implications for clients and the agency
• Build and maintain the agency's most strategic platform partnerships with Meta, TikTok, LinkedIn, Pinterest, and others — negotiating at the highest level to secure preferential access, beta opportunities, and competitive intelligence that benefit clients across the portfolio
• Set and own the strategic vision for paid social across the agency's client portfolio — ensuring every channel plan reflects a sophisticated audience strategy, a defensible platform mix and creative approach, and a measurable commitment to business outcomes
• Bring a strong, informed point of view to the evolution of the agency’s social strategy frameworks, best practices, and optimization standards – partnering with the VP, Media Investment to ensure consistency, ambition, and continuous improvement across all accounts and team members
• Lead the development of social strategy for the agency's most complex and high-value accounts — applying the highest level of strategic rigor to full-funnel, multi-platform social challenges

Requirements

• Must be authorized to work in the U.S. without the need for visa sponsorship.

Benefits

• Open PTO
• Paid sick time (in applicable states)
• Flexible work hours
• Paid holidays + holiday closure between Christmas Eve and New Year’s Day
• Company-paid medical, dental, and vision insurance
• Life insurance and disability benefits
• 401k program with employer matching
• 6 weeks paid parental leave
• Employee bonus referrals
• Dog-friendly offices