Paid Social Manager

Responsibilities

• Lead paid social (Facebook) advertising strategy and execution for six to eight clients
• Develop and support end-to-end paid social strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative, PPC, analytics, SEO, social and web development teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers
• Clearly communicate campaign changes and performance to the acquisition team and other strategic partners

Requirements

• 3+ years of paid media work experience with an emphasis in paid social
• Hands-on experience in managing monthly client campaign budgets from $20k+
• Proven success with both lead gen and eCommerce accounts
• Excel / Google Sheets competency including pivot tables and VLOOKUPs
• Data Studio or similar reporting experience with data visualization
• Bachelor's Degree in Business, Communication, Advertising, Marketing, or related field
• Strong presentation skills, creative, customer-focused, and action-oriented
• Critical thinker, relentless learner, with a winning can-do attitude
• Strong attention to detail
• Facebook / Instagram Ads

Preferred

• - Facebook Blueprint Certified
• - Experience managing paid social campaigns for franchise and/or multi-location businesses (strong plus)
• - Emerging Paid Social Experience: Pinterest, Twitter/X, Snapchat, TikTok
• - Display Ads Experience: YouTube, Google Display, Programmatic
• - Paid Search & Shopping Experience
• - Conversion Rate Optimization (CRO) experience
• - Landing page platforms - Unbounce

Benefits

• - Highly competitive salary ($70,000-$80,000 base) + commission & bonus
• - Full health and dental coverage
• - Flexible work schedules
• - Generous paid vacation, including your birthday and extra time off around major holidays
• - 401(k) retirement plan with employer match
• - Employee advancement and growth potential
• - Company-sponsored professional development opportunities