Responsibilities

• Responsible for all aspects of executing paid digital media campaigns on networks like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
• This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
• Development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future.
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management.
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
• Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.

Requirements

• Bachelor's degree in Marketing or related major required.
• 5+ years of performance marketing experience in social is required.
• Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools.
• Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Benefits

• What We Offer:
• - Competitive salary with performance-based bonuses.
• - Health, dental, and vision insurance.
• - Paid time off and holidays.
• - Opportunities for professional development and career growth.
• - A creative and collaborative work environment where your ideas and contributions are valued.
• - Additional benefits include - Medical, Prescription, Dental, & Vision Insurance Benefits - Life and Accident Insurance Plans - Short and Long Term Disability Plans - Employee Assistance Programs - Employee Purchase Programs with thousands of discounts available - Family Forming Plans - Secure Travel & Identity Theft - Health Savings Account (HDS) - Health Care Flexible Spending Account (FSA) - Access to MetLife Legal Plan Services - 401k Match Plans - Commuter Transportation Benefits - Access to Virtual Health Services such as Telaheath, 2nd.md and Calm App - Paid Holidays (long weekends and end of the year closure) - Flexible / Numerous PTO Days - Half-Day Fridays All Year (Not Just in the Summer!) - New MacBook Pros and additional office needs for reimbursement - Communal Meeting Rooms and Standing Workstations are Available in our NY Office - Company Events & Happy Hours - 10 Week Paid Parental Leave - Tuition Reimbursement Of Up To $5,000 per calendar year