Paid Social Creative Strategist at Ziff Davis Shopping | USA | $70K/yr – $80K/yr

Ziff Davis Shopping

Paid Social Creative Strategist

USA (Remote)

$70K/yr – $80K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Own the end-to-end creative engine for affiliate-driven sales, combining scalable production, landing-page storytelling, and rapid testing to maximize CVR and CTR.

Creative Production: Scale ad creative and testing volume to uncover winning formats.
Full-Funnel Content Ownership: Shape the landing experience from social to affiliate sale, not just ads.
Rapid Iteration & CRO: Continuously prune underperformers and exploit winners with data-driven iterations.

Job Description

Responsibilities

Creative Production: Create and deploy ad creative at scale to drastically increase the volume and variety of our ad creative testing.
Full-Funnel Content Ownership: Own the narrative and visual flow of our custom-built landing pages. You aren’t just creating "ads"; you are building the entire "bridge" that leads a user from a social platform to an affiliate partner's sale.
Rapid Iteration & CRO: Use data from the Specialist to "kill" underperforming creative and double down on winners. You will constantly test new headlines, page layouts, and AI-generated hooks to improve CVR and CTR.

Ziff Davis Shopping

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).Ziff Davis Shopping is a business unit of Ziff Davis.

Founded in 1920

New York, New York, USA

120 employees (46 in marketing)

ziffdavis.com