Responsibilities

• Own the end-to-end paid content strategy across all performance marketing channels, ensuring creative aligns with campaign goals and platform best practices.
• Partner with media buyers to translate performance data into actionable insights and content briefs.
• Create an inventory of all Bobbie brand, UGC, and creator content and a system for managing this content on an ongoing basis, ensuring the ROI of previously produced content.
• Develop creative testing frameworks and messaging roadmaps to continuously optimize ad performance.
• Collaborate with internal and external creatives (designers, copywriters, video editors) to concept and produce high-performing content.
• Analyze ad-level performance metrics to identify trends, creative fatigue, and new opportunities.
• Lead content planning for product launches, seasonal campaigns, and evergreen funnels.
• Maintain a deep understanding of audience personas and customer journeys to inform content direction.
• Stay up to date with digital advertising trends, platform algorithm changes, and emerging creative formats.
• Own the strategic relationship with our affiliate agency, aligning affiliate content execution with broader paid marketing objectives.