Digital Marketing Specialist
Houseworks Collective
USA (Remote)
$50K/yr - $65K/yrIn-houseFull-timeMid level3+ years exp.
7 hrs ago
Paid Social Channel Marketing Manager
Emeryville, CA (On-site)
$130K/yr – $150K/yrMid Level4+ years expFull time
Posted 6 months ago
Job Summary
Drive full-funnel paid social strategy and execution across Meta and TikTok for a healthcare-focused D2C brand.
- Own end-to-end paid social strategy and execution across Meta, TikTok, and others.
- Must-have: 4+ years managing D2C campaigns with $500K+/mo spend.
- Standout: Cross-functional leadership with creative, analytics, and BI teams.
Job Description
Responsibilities
- Own end-to-end strategy and execution for paid social campaigns across meta, tiktok, and other social platforms.
- Develop and implement full-funnel media plans that drive brand awareness, acquisition, and retargeting performance for healthcare professionals.
- Manage and optimize campaigns within platforms to drive strong ROAS and effectively scale media spend.
- Collaborate with the creative marketing team to develop compelling ad assets and landing page experiences tailored to each channel and campaign.
- Define and manage budgets across channels by continuously reviewing and adjusting media spend to achieve scale while aligning with performance targets.
- Lead audience segmentation strategies to build and refine high-performing audience cohorts.
- Stay ahead of industry trends, including data privacy changes, new ad formats, and media innovations, and apply learnings to enhance our media strategy.
- Test new ad formats and audience types to uncover untapped growth opportunities, following a structured test-and-learn plan.
- Collaborate cross-functionally with other channel managers, ecommerce, customer care, and business intelligence teams to share insights, align on messaging and ensure a seamless customer experience.
- Contribute to Eko’s broader marketing strategy by sharing learnings and helping shape the future of full-funnel acquisition
Requirements
- 4+ years of experience managing meta and tiktok campaigns at a direct-to-consumer brand.
- Proven success overseeing full-funnel media campaigns with at least $500K monthly spend across platforms.
- Deep understanding of key performance metrics (e.g. ROAS, CPM, CPV, CTR, LTV, viewability) and media attribution approaches.
- Strong analytical skills with the ability to translate data into actionable strategies, customer insights, and performance optimizations.
- Experience working with creative and analytics teams to build high-performing creative and audience experiences.
- Ability to manage multiple campaigns simultaneously in a fast-paced, performance-driven environment.
Preferred
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Experience with web analytics, channel analytics and marketing platforms (e.g. Google Analytics, Looker, Meta Ads, Klaviyo, StackAdapt, Trade Desk, etc.).
- Prior experience working with compliance in regulated industries such as healthcare or medical devices.
- A passion for mission-driven work and improving lives through technology.
Benefits
- The opportunity to work on products that impact the health of millions of people
- Generous paid-time off
- Stock incentive plans
- Medical/Dental/Vision, Disability + Life Insurance
- One Medical membership
- Parental Leave
- 401k Matching
- Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
- Learning and Development stipend
Eko Health
Eko Health is a leading digital health company advancing how healthcare professionals detect and monitor heart and lung disease with its portfolio of digital stethoscopes, patient and provider software, and AI-powered analysis. Its FDA-cleared platform, with over 650,000 devices sold to clinicians globally, allows them to detect earlier and with higher accuracy, manage treatment effectively, and ultimately give their patients the best care possible. Eko Health is headquartered in Emeryville, California, with over $165 million in funding from ARTIS Ventures, DigiTx Partners, Double Point Ventures, EDBI, Highland Capital Partners, LG Technology Ventures, Mayo Clinic, Morningside Technology Ventures Limited, NTTVC, Questa Capital, and others. For more information, visit www.ekohealth.com.
Salaries
Posted range
$130K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
11 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$173.2M
Last Raise
$41M
Series D, 2 years ago
Funding History
- Jun 2024Series D • $41M
- Sep 2022Grant • $2.7M
- Mar 2022Series C • $30M
Traffic Signals
Monthly Visitors
300.7K
Monthly Google Ads Budget
$21.8K
Traffic Source Mix
Search
43.4%
Direct
45%
Referral
7.4%
Social
2.3%
Paid
1.7%
Headcount Trend
Current headcount: ~206
Recent News
Links
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