Responsibilities

• Stay Informed on Best Practices: Actively engage in understanding the search landscape and industry standard processes through continuous education, including internal training and webinars, to keep abreast of emerging trends and strategies.
• Guide Campaign Development: Lead Search Strategists and Coordinators in creating innovative campaigns tailored to connect with the right audience at critical moments, focusing on data-driven insights and personalized experiences.
• Oversee Budget Management: Manage campaign budgets to meet performance goals, proactively identifying solutions to optimize run rates and enhance return on investment.
• Forecasting and Analysis: Develop and maintain accurate forecasting models to predict campaign performance, facilitating informed decision-making.
• Risk Management and Quality Assurance: Ensure comprehensive risk management through quality assurance processes, demonstrating a RACI framework to uphold campaign integrity.
• Data-Driven Insights: Identify areas for improvement and opportunity through ongoing analysis of data sets, driving strategic adjustments and enhancements to campaigns.
• Performance Reporting: Prepare and present performance reports, highlighting changes and actions taken to improve outcomes, fostering transparency with clients and partners.
• Planning and organizing: Build and present quarterly strategy and test plans to clients that showcase innovative ways and align with client objectives.
• Cultivate Partnerships: Build and maintain strategic relationships with partner platforms, participating in product sessions to shape tools that optimize campaign performance.
• Collaborate Across Departments: Work with internal teams on comprehensive media planning and initiatives that foster knowledge sharing and collaboration.

Requirements

• 3-5+ years of experience in Search Engine Marketing (SEM), with a strong focus on developing and implementing paid search strategies.
• Proficiency in data analysis and interpretation, with the ability to extract actionable insights from large datasets to optimize campaigns and drive strategic decisions.
• Strong understanding of audience segmentation and targeting strategies, enabling personalized experiences throughout the search journey.
• Exceptional communication and interpersonal skills for articulating concepts and strategies effectively to clients and team members.
• Demonstrated leadership abilities in mentoring junior team members and fostering a collaborative and high-performing environment.
• Proficiency in Microsoft Office Suite, particularly advanced Excel for data management and reporting, along with experience in analytics tools like Google Analytics and Google Ads.
• Expertise in utilizing advanced technology, including Large Language Models (LLMs) and Python or other programming languages, to improve campaign strategies, enhance content generation, and optimize marketing workflows.
• Strong client-service orientation, with a proven ability to build and maintain relationships with clients and partners.
• Solid understanding of online campaign measurement and methodologies to ensure effective performance optimization.
• Keen attention to detail and the ability to juggle multiple projects while meeting deadlines.

Preferred

• BA/BS or equivalent experience required; advanced degrees or certifications in digital marketing are advantageous.

Benefits

• Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)