Paid Search Specialist
We Are Rosie
Palmetto, GA (Remote)
AgencyContractMid level2+ years exp.
10 hrs ago
Paid Search Supervisor
Dallas, TX (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
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Job Summary
Drive enterprise-scale search and YouTube paid media programs, owning strategy, execution, and optimization.
- Own strategy and optimization of Google Ads and Microsoft Ads across enterprise search and YouTube campaigns.
- Must-have: 5–7+ years in a digital media agency with hands-on paid search expertise.
- Standout: Budget responsibility over $5M+ and mentorship of junior team members.
Job Description
Responsibilities
- Lead the strategy, execution, and optimization of enterprise-scale search and YouTube programs across Google Ads and Microsoft Ads, ensuring campaigns align with broader media objectives and consistently deliver against performance goals.
- Lead campaign strategy including keyword development, audience frameworks, and structured testing roadmaps designed to unlock incremental growth.
- Oversee paid media budgets exceeding $5M annually, ensuring accurate pacing, forecasting, and efficient allocation of spend to meet performance goals.
- Lead full-funnel YouTube strategy—including awareness and Demand Gen campaigns—while partnering with creative teams to test and refine messaging, hooks, formats, and calls to action that improve engagement and performance.
- Serve as the primary day-to-day platform partner with Google, collaborating on betas, product insights, and strategic opportunities to unlock incremental performance.
- Operate with a high level of autonomy while serving as the primary owner and escalation point for campaign performance and platform partnerships.
- Manage and mentor junior paid search talent, setting best practices and supporting career development.
Requirements
- 5–7+ years of experience in a digital media agency environment with deep hands-on expertise in paid search platforms
- Proven track record managing complex, large-scale campaigns across Google Ads and Microsoft Ads
- Deep experience buying and optimizing YouTube campaigns across multiple objectives, including awareness, consideration, and conversion
- Experience evaluating and improving video creative performance through structured testing frameworks (hooks, storytelling formats, length, and calls to action)
- Experience managing six- and seven-figure media budgets with strong financial stewardship, forecasting accuracy, and pacing discipline
- Ability to translate campaign and creative performance data into actionable recommendations that improve both media performance and creative development
- Strong understanding of modern measurement frameworks and conversion tracking, including GA4 and offline attribution methodologies
- High proficiency in Excel and Google Sheets (e.g., VLOOKUPs, pivot tables) with the ability to analyze large datasets and synthesize insights into strategic recommendations
- Experience presenting campaign performance and strategic recommendations to clients and senior stakeholders
- Demonstrated ability to operate independently, manage complex initiatives, and proactively identify opportunities for growth and optimization
Preferred
- Ideal experience includes Google Merchant Center, SA360, Looker Studio, Prisma/Mediaocean, and feed management tools
Benefits
- Paid company holidays and vacation earned per year
- Paid sick leave
- Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
- 401k and annual profit-sharing retirement plans
LERMA/
LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.
