Paid Search Strategist

Responsibilities

• Designs strategies anchored to client P&L, market dynamics, and the customer journey; frames trade-offs and options.
• Builds trusted relationships with client stakeholders; aligns multi-channel moments to brand and ecommerce outcomes.
• Integrates search and shopping into broader growth plays; communicates in business terms.
• Applies platform capabilities (e.g., Google/Microsoft Ads, SA360/Skai), feed management, and AI features responsibly to improve efficiency and outcomes.
• Uses Bliss Point’s cross-channel and single-channel views (MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) to inform optimization and growth hypotheses; contributes structured feedback to improve models and features.
• Translates complex datasets into clear, actionable insight; proposes statistically sound tests with defined success criteria.
• Ensures data quality (tagging, feeds, tracking) and explains data structure implications to guide decisions.
• Demonstrates deep Paid Search and Shopping expertise with progressive multi-channel literacy; connects measurement strategy to growth.
• Educates clients and internal teams; codifies learnings and playbooks that scale.
• Operates with accountability and bias to action; spots and eliminates process and media waste.

Requirements

• Experience: 5–7 years managing Paid Search/Shopping at scale ($200k+/mo) with end-to-end ownership.
• Platform fluency: Google Ads, Microsoft Ads, Merchant Center; feed management (e.g., Feedonomics); competitive tooling (Auction Insights, Adalysis/Adthena/SpyFu) for strategy and positioning; campaign management (e.g., SA360, Skai); comfort with scripts/automation. Strong excel/google sheets/PPT/Google Slides skills.
• Certifications: Google Search & Shopping (or completed in the first 60 days). Additional Google certifications are a plus.
• Analytics: Advanced Excel/Sheets; strong experimentation and forecasting chops; ability to quantify financial impact.
• Communication and collaboration: Senior stakeholder-ready storytelling; influence across functions; client-facing presence.
• Mentorship: Experience coaching juniors/peers (non-manager).

Benefits

• Benefits: Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year. Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts Retirement: Match up to 4% of your contributions at 100% Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child. Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.